Jelly Roll Claims Sydney Louis Vuitton Store Treated Him Like a 'Criminal'

The country-rock vocalist said that employees treated his group like they were going to "rob" the Sydney store.

Jelly Roll performs on Day Two at Harvest Rock on October 26, 2025 in Adelaide, Australia.
Image via Marc Grimwade/WireImage

Jelly Roll is sharing his experience at a Louis Vuitton store in Sydney, saying he hasn't been treated so badly since he was an "actual criminal."

On Wednesday (Nov. 5), the country artist posted an Instagram Story about his time in the retailer and claimed that he and his entourage were mistreated by employees.

"Hey man, The Louis Vuitton in Sydney legitimately just treated us like we were finna come in and rob that place," Jelly Roll told his followers. "Listen, the last time I was looked at like a criminal this bad.. I was an actual criminal this bad."

The 40-year-old has been transparent about his rocky legal history, having multiple past offenses of aggravated robbery, shoplifting, and drug possession in the past.

In the late 2000s, Jelly Roll, real name Jason DeFord, was incarcerated for drug distribution and released in 2009 after spending a year behind bars. The musician faced up to 20 years but received an eight-year sentence.

In April, Jelly Roll was recommended a pardon by the Tennessee Board of Parole to dismiss his lengthy criminal record, according to Associated Press. While on tour, the artist often visits juvenile correctional facilities to speak to inmates.

Last year, on the podcast On Purpose With Jay Shetty, Jelly Roll shared his hope in being forgiven by a person he robbed at 15 years old.

"No matter how old I was, I had no business taking from anybody, just this entitlement that I had—the world owed me enough that I could come take your stuff," he told Shetty. "What a horrible, horrible way to look at life and people, just what a horrible way to interact with the Earth."

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