A group of digital creators helped turn the 2025 Las Vegas Grand Prix into a weekend-long livestream event.
Production company MemeHouse organized the creator-focused push, flying in a roster of influencers to document the race and surrounding events.
The campaign was centered around the TikTok Lounge and Clubhouse, where creators streamed behind-the-scenes content, posted race-day footage, and brought their audiences directly into the action.
"The was next-level. It didn’t feel like an event, it felt like the internet came to life in the best way possible. MemeHouse knows how to throw a party!," said Influencer Sava Schultz.
The Grand Prix, held Saturday night on the 3.8-mile Strip Circuit, marked the third year of Formula 1’s return to Las Vegas.
With McLaren already having secured the constructors’ title, the race remained a draw as the driver standings continued to unfold.
MemeHouse pushed creators to produce live, short-form content throughout the weekend.
A spokesperson said the goal was to make followers feel “part of the moment, capturing it as it happens.”
The creator lineup included Vickala Gray, Marissa Ayers, Daniela Ortiz Rivera, Katherine LaPrell, Andreina Santos, Sydney Thomas, Zac Woodworth, Louise Barnard, Savannah Schultz, Abel Gonzalez, Andrea Carmona, Gia Duddy, Leslie Golden, and JD Dodard.
TikTokers and social media stars were also spotted wearing fresh Von Dutch merch.
The event followed a similar structure to past MemeHouse productions, including its widely viewed July Fourth White Party in Los Angeles.
That event featured fireworks, rooftop DJs, and luxury catering, drawing millions of views across platforms.
The effort aligned with Formula 1’s broader U.S. growth strategy.
Las Vegas is one of three cities in the United States, alongside Miami and Austin.
By the end of race weekend, content from the event had saturated social feeds, giving fans a constant, creator-led view of Formula 1’s biggest American event.