New York Giants quarterback Russell Wilson has added a new venture to his résumé as his role on the field remains uncertain.
According to Athlon Sports, on Monday, November 3, the 36-year-old football veteran announced that he has officially partnered with Cameo, offering personalized video messages to fans starting at $333 each.
Wilson joined the Giants this offseason on a one-year, $10.5 million deal, but the move hasn’t gone as planned. After New York opened the season 0-3, head coach Brian Daboll decided to hand the offense over to rookie Jaxson Dart, the 25th overall pick in the 2025 NFL Draft. Since taking over in Week 4, Dart has remained the starter.
The Giants fell 34-24 to the San Francisco 49ers in Week 9, but Dart continued to show consistency. He completed 24-of-33 passes for 191 yards and two touchdowns, while also rushing for 56 yards and another score. The performance marked another step in his development and further solidified his role as QB1.
Wilson’s early-season numbers told the story of the change. In three starts, he completed 65-of-110 passes (59.1%) for 778 yards with three touchdowns and three interceptions.
With his playing time currently limited, Wilson has turned his attention to connecting with fans in a new way. In a video posted to social media, Wilson introduced the Cameo partnership directly:
“What’s up, guys? Russell Wilson here,” he said. “I’m super, super excited about doing something I’ve been wanting to do for years, you guys have been asking for. Inspirational videos about faith, life, sports, anything you guys need coming your way. Unlimited videos on Cameo. Let’s go.”
Cameo allows fans to request personalized video messages from celebrities, athletes, and entertainers. Wilson is now listed among the platform’s featured names, with the cost of each clip set at $333. The average video length is approximately 40 seconds, depending on the request.
In addition to fan engagement, Wilson confirmed that part of the proceeds will support the Why Not You Foundation, the nonprofit organization he founded in 2014.
3% of each Cameo sale—roughly $9.99 per video—will be donated to the foundation as it continues its educational and community-based initiatives.