Hulkamania is heading back to the spotlight—this time in the beer aisle.
According to Fox Business, the WWE has partnered with Real American Beer (RAB), the brand co-founded by the late Hulk Hogan, to release a limited-edition collectible light beer in his honor.
The new Hulkamania Forever 16-ounce can made its debut at WWE’s Wrestlepalooza in Indianapolis, where fans witnessed an on-air toast and a full Fan Zone takeover inside Lucas Oil Stadium. The launch kicked off a nationwide campaign that will run through fall 2025, spanning retail, digital, and broadcast platforms.
Starting in early October, Hulkamania Forever will be available for a limited time at select retailers across the U.S. Fans are encouraged to check with local stores to secure the can before it sells out.
Chad Bronstein, co-founder of Real American Beer, emphasized what the collaboration represents. “We’re proud to partner with WWE to create a true tribute to the legendary Hulk Hogan. This campaign brings together two iconic American brands, a collector-tier release, and a national megaphone — it’s a powerful moment for our fans, our partners, and our future,” he said.
The partnership also includes the Hulkamania Sweepstakes, which gives fans the chance to win two tickets to WWE’s Saturday Night’s Main Event in Salt Lake City on November 1.
Entries will be accepted through October 10 at TheRealAmerican.com, where fans can also sign up for exclusive updates and product drops.
Terri Francis, CEO of Real American Beer, pointed to the momentum behind the campaign. “WWE has one of the most powerful brands in the world right now, and we’re thrilled to be working together on Hulkamania Forever. This LTO release delivers exactly what retailers want: high demand, built-in fan energy, and a commercial engine to drive velocity at shelf,” she said.
Real American Beer has quickly become one of the fastest-growing light beer brands in the country, surging into the top 10 growth drivers nationally since its 2024 debut. With Hulkamania Forever as its second product launch, the company is building on triple-digit growth while paying tribute to one of wrestling’s most iconic figures.
The release also serves as a lasting nod to Hulk Hogan, who passed away in Clearwater, Florida, last month at the age of 71.