What Would It Take to Get People to Care About the Atlanta Hawks?

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As the halfway point of the NBA season approaches, the Atlanta Hawks are not only the league?s biggest surprise, they?re the Eastern Conference?s best team. They haven?t lost a game since the day after Christmas, and their 32-8 record includes wins over the Portland Trailblazers, Los Angeles Clippers, and Memphis Grizzlies?three of the better teams from the NBA?s better conference?this month alone. Regardless, the Hawks? inability to generate substantial interest despite playing well and beating other good teams makes them the league?s greatest paradox.

24th in the NBA in attendance

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And lastly, it's Swipe Right Night! How can you miss it!? Details: http://t.co/sFtBO1m6Ms #SwipeRightATL pic.twitter.com/BUn6qMVEvO

? HaWWWWWWWWWks (@ATLHawks) January 7, 2015

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the Washington Post noteddrafted an excuse

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Real Housewives of Atlantalegendary competitionsbetterduring the 2009-2010 seasonNeNeNenein All-Star votingratings for last year's Spurs-Heat Finals?rematchare?historically shittyare "inevitable,"As I?ve said before?Free Bird?necessary and destined salewill become unrestricted free agentsFollow Julian on Twitter @JRK316