Jordyn Woods is expanding her fashion portfolio, proving she's more than just an influencer.
According to a press release, the model and entrepreneur has teamed up with Adore Me to debut the SOFT TOUCH Collection, a new drop that doubles as the brand’s first affordable loungewear line and its first foray into men’s underwear.
The collection rolled out online September 2 at Adore Me’s official site, and expanded to Macy’s, Nordstrom, and Target on September 8.
It’s built around 100 different mix-and-match pieces, designed to work for both lounging and stepping out (depending on the occasion, of course). Woods’ goal was clear: everyday clothes that feel as soft as they look.
“Feeling comfortable in what I'm wearing is so important to me,” Woods said in a statement accompanying the release. “It impacts my confidence and how I feel about myself. This collection is called SOFT TOUCH for a reason! The fabrics are so plush and cozy you won't want to take them off.”
Pieces include bralettes, wrap tops, tees, rompers, onesies, and wide-leg pants, all available in sizes XS through XL. The men’s side comes in the form of coordinating boxer shorts. Everything is made in three fabrics — smooth Jersey, textured Pointelle, and Rib — and accented with neutral tones and lace details.
Price was another priority. For VIP members, everything comes in under $50, with some styles starting at $8.95. According to Adore Me’s assortment director Dani Huxley, the fabrics were the starting point: “Comfort starts with how a product feels against your skin. With SOFT TOUCH we're introducing our most comfortable styles at our most comfortable price point.”
With SOFT TOUCH, Woods and Adore Me are positioning loungewear as an everyday essential rather than an afterthought, showing how function, comfort, and affordability can align in a single collection.