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Lead
Memorial Day is a day to honor our troops, and it’s traditionally the first weekend of the year when it is appropriate to wear white as a signal of summer finally being here. Never one to shy away from a challenge, The House of Complex has singled out and trademarked 5 approved shades of white and developed a guide to rocking it all summer. Click on the gallery above to read what the color of white you rock says about you.
Glow
Complex 232 C + Strontium aluminate (glow in the dark Situational teal-white)>
This white is appropriate for any Memorial Day BBQ sesh, but when the sun drops look the f out. Remember to wear goggles when pressing the chemical powder into the fabric structure of your tennis polo. Those same goggles will come in handy later in the club. GTL to 100 MPH. Thank us later.
cream
Complex 100 C (C.R.E.A.M. white)
It's C.R.E.A.M. white, not cream white. Gotta chase those green hues. Money never sleeps. Hit us on the pager for your official Memorial Day chambray re-up.
Pumps
Complex 69 C (Patent pump white)
This high gloss white is one for the ladies. The color is a very traditional white, and patent is perfect for introducing your new girl to the family at the yacht club. Mom will be psyched. So will that lurking uncle when he realizes the strip club he recognizes her from.
Land Rover
Complex 9064 C (1997 Land Rover Defender Alpine White)
For all the tech-masters, design geeks, and "urban woodsmen". By appointment to Her Majesty son! Donning anything alpine white is living proof you can reblog and drive standard. The Meatpacking District's janky roadways are gnarly bro. Eat my alpine white shorts.
rollingpaper
Complex 420 C (Rolling Paper Off-White)
Very little effort needed to achieve this white. Just rock that Hanes V-neck for a few weeks without washing it. Make way for one wavy weekend, this one is going to be irie.