Canadian-born luxury brand wonwonleywon is “built on scarcity and exclusivity.”
Founded by Gavin Chenkis in 2022, every wonwonleywon product—from clothing, bags and shoes, to jewellery, watches, eyewear and home products—is one-of-one, verified by a black stainless-steel authenticity card that links to the brand’s private portal.
Blending culture-driven scarcity, modern minimalism and timeless refinement, designs range from sleek, wearable avant-garde to bold, oversized silhouettes (think Demna’s Balenciaga).
The brand’s mission is simple: “To support people in becoming the best version of themselves.” And that purpose drives many things wonwonleywon does—from its “bethebestyou” song and visuals, to a gift included with every product, to handing out hundreds of $20 bills during New York Fashion Week to inspire acts of kindness.
As of this month, wonwonleywon is selling exclusively on Whatnot—the live shopping marketplace. For more info on that and the brand itself, head here.