Introducing Complex Curated, the first-ever showcase from Complex Shop debuting at ComplexCon 2025. Located at Booths F36–37, G46, and H46-49, the space spotlights a handpicked selection of emerging brands that are defining what’s next in streetwear. Each label was chosen for its unique point of view, whether that’s telling a story through clothes, blurring lines between art and fashion, or building community through its designs. It’s Complex Shop’s edit of who to know now.
Check out the rest of the ComplexCon 2025 Brands to Watch here.
Secure your ComplexCon tickets Here and Shop Brands Featured at ComplexCon 2025 Now.
FRSH Company
What is your history with Complex and ComplexCon?
We feel that Complex has supported us in many ways since our early beginnings. They featured us when we opened our first store in Puerto Rico and have always shown interest in what’s happening within the Latin community. When I attended my first ComplexCon, I was truly impressed by how well-curated the event was, it felt like a major gathering of the community and the culture that drives the industry.
What are you bringing to ComplexCon?
The collection we’ll be presenting is a collaboration with a visual artist from our island. Since this is our first event outside of Puerto Rico, we wanted to bring a piece of who we are. Radamés’ art is inspired by the working class and the everyday life of the island.
How does that assortment help define your brand?
We believe the story behind this collection reflects what our brand stands for and the main source of our inspiration, our island. It also speaks to the reality of what it means to work on creative projects and build within this industry while being from Puerto Rico.
What would you like to add to Complex’s shopping experience?
We see it as an incredible opportunity for emerging brands like ours working to expand beyond our local market, gain visibility, and connect with a wider audience.
What do you want guests’ main takeaway to be when experiencing your brand at ComplexCon?
We want people to walk away with a true sense of who we are as a brand and to understand our identity beyond just the product.
Jungles Jungles
What is your history with Complex and ComplexCon?
I remember being at ComplexCon in 2017, soon after Jungles Jungles was started. This really tall guy was walking right next to me. All of a sudden a big circle crowds around us and people were taking pictures. Someone yelled, “Yo, it’s 2 Chainz.’ I thought it was funny because I had no idea and I was in a hurry to get somewhere. We kind of looked at each other as if to say, “Oh shit, here we go again.” I was so out of place. I guess you could say we are friends now.
What are you bringing to ComplexCon?
The ASICS Gel-Cumulus 16, which previously sold out in four minutes, The Asics team have generously let us bring back a small amount for the show. Other than that, we have some other key items from our recent Fall collection.
How does that assortment help define your brand?
The installation is a funny, tongue in cheek way of looking at a subject that is often taken very seriously. I think that sums up Jungles Jungles perfectly.
What would you like to add to the Complex Shop experience?
I want people to take a break from the noise. Take things less seriously. Look within.
What do you want guests’ main takeaway to be when experiencing your brand at ComplexCon?
Find silence in the midst of a loud room.
Birth of Royal Child
What is your history with Complex and ComplexCon?
Before Royal Child gained public attention, Complex recognized us as an emerging brand and introduced our work to a broader audience in the fashion industry. Complex featured an interview with our founder, Cheer Guo, highlighting how we pioneered the rhinestone fashion trend. We also had the opportunity to sell our products at ComplexCon and showcase our boxing campaign, which reflected our brand aesthetic and cultural alignment.
Complex has been a key supporter since the very beginning and played an important role in our growth and visibility. This year marks our first time officially attending ComplexCon, which makes it an especially meaningful milestone. Complex has witnessed every major step of our journey, which makes this moment one of our most memorable highlights.
What are you bringing to ComplexCon?
We’re bringing a blend of our signature carryover pieces and our newest collection. Our goal is to showcase both what defines us, our iconic rhinestone designs, and how we continue to evolve by building on those foundations.
Our favorite items are our signature rhinestone pieces. They represent where we started and continue to inspire how we innovate and push boundaries within our brand.
How does that assortment help define your brand?
BIRTH OF ROYAL CHILD means “The Chosen One.” We aim to make everyone have a feeling of “The Chosen One". It is a new fashionable brand designed by a diverse team whose members are from different nationalities, cultures, and eras. We fuse vintage elements and nautical treasure hunting to create a style that blends street trends with fashion.
What would you like to add to the Complex Shop experience?
We’d love to bring a more immersive and expressive shopping experience to Complex, one that allows people to truly connect with the Royal Child story. Beyond the product itself, we want to showcase the craftsmanship, culture, and inspiration behind each piece, whether through curated installations, limited-edition collaborations, or interactive moments that merge fashion with art and attitude.
What do you want guests’ main takeaway to be when experiencing your brand at ComplexCon?
What we want our customers to experience the core vision of our brand. BIRTH OF ROYAL CHILD stands for “The Chosen One.” Our goal is to make everyone who wears our pieces feel exactly that—unique, confident, and true to themselves. We want our clothing to remind people of their individuality and authenticity, allowing them to feel both special and real every time they wear Royal Child.
Who Decides War
What is your history with Complex/ComplexCon?
Ev Bravado: We’ve done complexcon a few times, and we’re blessed to be a part of the community every time. I would say my highlight was being on “The Next Generation of Design” panel in 2018 led by my mentor Virgil Abloh. It was an honor to be up there with him to share what little knowledge I had then with the premiere artists of our generation. Sharing the stage with Tremaine [Emory], Rhuigi [Villasenor], and Brick and Du of BSTROY was a moment I'll remember forever. It’s a blessing that we’re all still here keeping Virgil’s legacy alive.
Tela D’amore: Our first booth was also in 2018, and we had our son Judah with us. I produced the whole buildout with my baby on my hip. It was a big “W for me as a mother knowing that I could balance both work and motherhood, and have fun with it.
What are you bringing to ComplexCon?
We’re bringing a few exclusives, just for ComplexCon. We are introducing a new line of belts, one-of-one denim, and one-of-one shoulder bags upcycled from some of our favorite graphics we’ve kept in the vault.
How does that assortment help define your brand?
Our brand is rooted in Americana and redefines it through our lens. So, our expertise with leather and denim is what we are known for. We are bringing it to ComplexCon.
What would you like to add to the Complex Shop experience?
Quality, lasting garments that don’t rely on trends to stand out.
What do you want customers’ main takeaway to be when experiencing your brand at ComplexCon?
The main takeaway that we want for anyone that visits our booth is that without them, we are nothing. The community is what made WDW. Without everyone’s support and continuously showing love, we wouldn’t be here.
BSTROY
What is your history with Complex/ComplexCon?
In 2018, I was living in Italy on the design team for Alyx Studios with Matthew Williams and I was going to miss ComplexCon. Virgil [Abloh] was doing a talk on the future of streetwear and told the Complex team it was mandatory I was there. They flew me from Italy to participate in the discussion. That’s a fond memory I’ll always have. The discussion was powerful. I was honored to be there.
What are you bringing to ComplexCon?
We’re bringing a range of clothing and accessories for men and women. Our supporters have been very patient with us so we are delivering for them. We’ve been developing our shapes and our processes, so we are excited to be able to give a taste of what we’ve working on.
I love the pieces that incorporate artwork by the New York painter Arelis A. I love the art style and the spirit in the faces of the subjects. I also love the Oldworld items that come from our up-cycle program.
How does that assortment help define your brand?
We started as a male-focused clothing operation, but we’ve expanded into things for girls. This assortment speaks to that. That’s a big part of our brand definition right now, being a voice that represents the perspectives of both men and women.
What do you want customers’ main takeaway to be when experiencing your brand at ComplexCon?
We want anyone who visits our space to feel as if they realize there are things they had not yet considered. There is still more to discover that we haven’t done or thought. We also want them to feel that they support the rebellion. BSTROY is the rebellion.